If “less is more,” it is also fair to say that less is often more difficult to produce. Such was our experience in designing, engineering and producing our new Betteridge Collection three link tube bracelets.
It turns out that bending three identical 5.00 mm tubular sections of 18K gold, without seams and without crimping, is far more difficult to execute than it was to design.
The end product is nothing less than a testament to the confluence between design and the industrial process, and to the hurdles that we strive to leap in the development of new Betteridge Collection designs.